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A metaphorical representation of various activities HKMP undertake in safe-guarding companies from financial risks, and industries they take care of- like automobile. HKMP is a UK, Swiss based turnaround and restructuring company that took cost effective branding and website design services from Tea & Oranges Design of Bangalore

HKMP

BUSINESS CONSULTING AND SERVICES

HKMP, a UK based consultancy, specialises in providing customised solutions for critical business challenges for quantifiable results. Their area of expertise is largely focused on performance improvement, turnaround & restructuring and private equity.

Brief:

1. Fine tune HKMP's existing brand identity.

2. Design a robust language for the brand.

3. Design HKMP's corporate collaterals.

4. Design and execute the website.

To enhance their marketing, we began by refreshing their brand identity, which was their sole asset at the outset. By refining its form and incorporating key visual elements like color, imagery, and typography, we created a cohesive visual system that could be applied across various contexts.

LOGO CORRECTION

Small changes, big impact

Logo redesign and refinement done for UK/Swiss consultancy HKMP by Tea & Oranges Design, a Bangalore based communication design, web design and branding agency
The image shows some critical design decision taken by Tea & Oranges Design, for the brand identity / logo refinement of HKMP- an UK/Swiss business consultancy

The client wished to maintain their existing logo, albeit in a more refined manner. To achieve this, we made technical adjustments to the grid and typography, resulting in a clean and well-balanced logo form.

BRAND COLLATERALS

Tea & Oranges designed UK/Swiss consultancy HKMP's brand stationeries: letterhead, envelope and business card examples shown

NOTABLE ASPECTS OF THE BRAND LANGUAGE

Combination of extreme bold and subtle typefaces for hierarchy

Sleek and dynamic red streaks combined with real images

Image treatments aligned to the mood

Heroes of the story: working professionals

Sophisticated combination of greys and white

Bold call to action buttons

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HKMP Design lnguag

WEBSITE

We designed a device agnostic, fully responsive and bi-lingual website.

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