HKMP
BUSINESS CONSULTING AND SERVICES
HKMP, a UK based consultancy, specialises in providing customised solutions for critical business challenges for quantifiable results. Their area of expertise is largely focused on performance improvement, turnaround & restructuring and private equity.
Brief:
1. Fine tune HKMP's existing brand identity.
2. Design a robust language for the brand.
3. Design HKMP's corporate collaterals.
4. Design and execute the website.
To enhance their marketing, we began by refreshing their brand identity, which was their sole asset at the outset. By refining its form and incorporating key visual elements like color, imagery, and typography, we created a cohesive visual system that could be applied across various contexts.
LOGO CORRECTION
Small changes, big impact
The client wished to maintain their existing logo, albeit in a more refined manner. To achieve this, we made technical adjustments to the grid and typography, resulting in a clean and well-balanced logo form.
BRAND COLLATERALS
NOTABLE ASPECTS OF THE BRAND LANGUAGE
Combination of extreme bold and subtle typefaces for hierarchy
Sleek and dynamic red streaks combined with real images
Image treatments aligned to the mood
Heroes of the story: working professionals
Sophisticated combination of greys and white
Bold call to action buttons
WEBSITE
We designed a device agnostic, fully responsive and bi-lingual website.
