Infilect Technologies Private Limited is a Bangalore based tech company. They build world-class enterprise SaaS platforms using computer vision technology combined with Artificial intelligence for consumer retail brands.
1. A cohesive brand language.
2. Design & develop their website.
While winning footsteps into multiple countries, Infilect realised the urgent need of getting their brand look redone as well as getting a brand new state-of-the-art website. They asked for a website that would talk about their highly technical services but would not overcomplicate the tone of the communication. We stressed on interesting visuals and illustrations to construct seamless communication surrounding the brand and the products it offers.
COMPLEX STORY MADE SIMPLE THROUGH ILLUSTRATIONS
The illustrations are based on an isometric grid, the geometric forms are stressed to enhance the highly technical nature of Infilect's products.
What does Infilect solve? Whom does it cater to?
These questions are answered through stylised sequential illustrations. Despite having a lot of content, the pages are designed to ease the cognitive load on the user by using simplistic visual narratives.
VISUAL DESIGN HIGHLIGHTS
A set of characters & scenarios designed to tell the story of the Infilect products
The characters represent the customers and stakeholders of the Infilect ecosystem. The target audience could successfully connect to these characters.
Infographic was used to describe the workflow of the products.
A unique visual treatment was developed to handle information that is different from the rest of the page. The new style stays within the brand language.
We tested the prototype website with a group of users. The final site was worked on based on the received feedbacks.
Users testing out a tricky interaction
Responsive layouts were designed to keep the website device agnostic.
All the pages were designed for at least two different versions, the mobile vertical version always being one of them.