DISRUPT

INK Asia 2016

INK Asia brings together leading thinkers from around the world to explore the challenges and  opportunities unique to us. The 2-day conference held in Singapore, highlights innovative thinking across disciplines that is driving Asia’s growth. 

Brief: To create a visual language that resonates with the conference theme  'Disrupt'. Translate the same across digital and print communications as well as the event space.

 

The visual language was built by systematically disturbing the linear arrangement of typography in the event brand identity to reflect a disruptive yet well balanced force. 
The form of a Tangram (Chinese geometric puzzle), has been deconstructed and scattered.
The event identity was then strategically positioned to deliberately throw off the organised geometric grid of Tangram to achieve the final language. Bold and vibrant graphic arrangements have been used to reflect the dynamic line of speaker speaking about subjects ranging from  preserving rich cultural legacies to disruptive advances that are shaping the future. 

COUNTDOWN

INKAsia_Emailer.jpg
Countdown_INKAsia4-03.jpg
Countdown_INKAsia4-04.jpg
Countdown_INKAsia2.jpg
Countdown_INKAsia1-06.jpg
Stationary-laptop-bundle-mockup-1.jpg

EVENT DAY

13239935_1194984583869635_37437536765663
13232942_1195615660473194_73785203459285
6G4A3939.jpg
IMG_0624.jpg
IMG_0625.jpg